The Fast Track Launch Program
This is a complete program designed to deliver the outcomes you need as quickly as possible, in our experience, many companies have lost months of valuable marketing time getting bogged down in things like copywriting sales copy, video production and all of the moving parts that go into creating the digital campaign.
The program flows in this manner:
Step 1 - Social Media Strategy Blueprint
We start by sending you a questionnaire that once completed by your team gives us the framework of your objectives, culture and internal capabilities. We would organise another call to go over this to ensure we have a complete understanding before doing the research and creation of your campaign strategy. Once this is completed we will give you some time to digest this very comprehensive data and then schedule another 90-minute session together to go over it all in detail.
Delivery time: Allow up to 4-weeks from receipt of the questionnaire back from you.
Step 2 – Campaign Build
Once the Strategy is outlined, we will need to build your new program online and create the digital campaign. There will be a number of creative tools we need to build as you can see from the strategy. These are:
1. Lead Capture - This is the page where your viewers will land on once they’ve seen your offer from our main lead source Facebook, this is the page that will convert your viewer into a lead via email opt-in exchange. We create an “irresistible offer” to convert your audience from cold to warm.
2. Email marketing - This is a series of emails designed to continue to build trust and credibility and lead prospects towards the next step, this is built into your existing CRM like Active Campaign, Infusionsoft, Ontraport, Drip etc. As you do not have one yet we will also do the complete set up of this for you.
3. Sales page - This is the Call to Action page where we send your audience to take the next step.
4. Graphics - As part of the campaign set up, there is a need to develop graphics for paid ads, website pages, and conversion pages.
5. Copywriting - Copywriting is one of the most important aspects of a marketing campaign. We write copy for all parts of the campaign including pages, video scripts, paid ads, emails, and re-marketing.
6. Video production – Almost all campaigns these days require a series of videos specifically designed for this type of marketing. Our videographer will come to you and professionally shoot these for you and then complete all post-production requirement.
7. Weekly Social Media Management - This is the process whereby we liaise with your internal and any external team to assist you to manage this process in-house.
Delivery time: Normally Allow 6 to 8 weeks (with the exception of 7 as this is ongoing)
Step 3 – Campaign Launch
As I am sure you are aware the digital media space is fast paced and changes rapidly. We invest significant resources in time and financially to ensure we are at the cutting edge of current strategies that are converting consistently. The days of running single campaigns and getting exceptional results are well behind us. This is why our program includes 4 campaigns each designed to build upon each other and include:
1. Paid Advertising - We provide the campaign strategy, set up and ongoing campaign management on a daily basis.
2. Re-marketing - Once we have established a relationship with your audience online, remarketing to them via specific email marketing strategies and digital strategies to create win-back or additional conversions for the many prospects that need more time consistently occurs.
Delivery Time is over 4 months
Instead of hefty upfront expenses which is the norm, we have now created an affordable payment solution that suits most businesses cash flow.
The investment in this program is a monthly fee of just 6 monthly payments of $4700 plus GST.
